Product experience
✦
Design strategy
✦
Team building
✦
Creative Direction
✦
Design thinking
✦
Design that moved more than pixels
Big words
need backup.
Increase in organic visitor-to-quote conversion
Uplift in mobile conversion for two-wheeler insurance
Design and creative professionals led
Selected work
01 · SHIPPED PRODUCT · ICICI LOMBARD
Turning a fragmented insurance homepage into a clearer, action-led customer experience.
↗︎
02 · Mobile conversion
A friendly micro-protection layer for everyday fragile purchases.
Abstract CONCEPT
↗︎

03 · ORGANISATIONAL LEADERSHIP
Building a multidisciplinary capability across product design, visual communication and video—then creating the systems and culture needed to scale it.
Team · Systems · Culture
↗︎

04 · New proposition
Monthly Health Insurance as an everyday wellness, activity and rewards experience.
↗︎
05 · Continuous improvement
Three phases of simplifying a complex product—improving benefit discovery, premium clarity and decision confidence.
Phase 01 →︎ 02 →︎ 03
↗︎
06 · Earlier digital work
An early OTT-style entertainment concept for India—created when streaming platforms had barely entered the conversation.
Music · Video · Travel
↗︎

Leadership at scale
01
Created and scaled multidisciplinary capability across product design, communication, illustration and video.
02
Established design systems, reusable assets, review rituals and governance that made quality repeatable.
03
Translated business, operational and compliance constraints into design challenges teams could solve together.
04
Built a culture of ownership, feedback and continuous learning—helping designers grow beyond screen execution.
Career journey
A career that moved from visual communication, to digital interfaces, to product strategy and design leadership.
2025 — Present
2015 — 2025
2013 — 2015
2004 — 2013
ICICI Lombard
Quikr
Hungama
Leo Burnett
Mccann Worldgroup MRM
R K Swamy BBDO
Beyond the job title



